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From an Idea to… is a new nonfiction biography series that takes young readers into the world of entrepreneurship through the stories of how our favorite companies came to be. Each book begins with the founder as a child and brings kids through the journey of starting a company from an IDEA to one of the biggest brands in the world. From an Idea to… reveals fun facts about the brands we love, introduces new business terms in easy-to-understand definitions, and includes humor on every page with graphic novel-like black & white illustrations from C. S. Jennings.

Author: Lowey Bundy Sichol
Illustrator: C.S. Jennings
From an Idea to Disney and From an Idea to Nike Published February 12, 2019
From an Idea to Lego and From an Idea to Google Published July 9, 2019

From an Idea to Disney: How Branding Made Disney a Household Name Summary: From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world’s largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world’s favorite mouse, Mickey!

“I only hope that we never lose sight of one thing—that it was all started by a mouse.” —Walt Disney

Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney’s history, the business, and the brand in this illustrated nonfiction book!

Find out what Walt first intended to name his famous mouse. (Hint: It wasn’t Mickey!)Discover behind-the-scenes magic of how Walt Disney World is run.Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!

From an Idea to Nike: How Marketing Made Nike a Global Success Summary: From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.

Find out where the name Nike came from and how the famous swoosh became the signature logo.Learn about the company’s first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

From an Idea to Lego: The Building Bricks Behind the World’s Largest Toy Company Summary: For fans of the successful Who Was series, From an Idea to Lego is a behind-the-bricks look into the world’s famous toy company, with humorous black & white illustrations throughout.

Today, LEGO is one of the biggest toy companies in the world, but a long time ago, a Danish carpenter, Ole Kirk Christiansen, started with just an idea. Find out more about LEGO’s origins, those famous bricks, and their other inventive toys and movie ventures in this illustrated nonfiction book!

Find out the origin the name “LEGO.” (Hint: it combines two Danish words) See how LEGO grew from a carpentry shop to a multi-platform toy company.Discover how LEGO bricks are made and how they came up with their design.

From an Idea to Google: How Innovation at Google Changed the World Summary: From an Idea to Google is a behind-the-computer-screen look into the history, business, and brand of the world’s largest search engine. With humorous black & white illustrations throughout, learn about the company that even earned its own catchphrase: Google it!

Today, Google is the number one internet search engine and the most visited website in the world. But a long time ago, two college friends, Larry Page and Sergey Brin, started out with just an idea. Find out more about Google’s history, the business, and the brand in this illustrated nonfiction book!

Find out where the name “Google” came from. (Hint: It involves a LOT of zeros!)

Discover how Google became the fastest and most popular internet search engine of all time.

Explore how Google transformed from a tiny startup (in someone’s garage!) into one of the most powerful companies in the world.

About the Author: Lowey Bundy Sichol is the author and creator of From an Idea to…, the world’s first business biographies for kids. She is also the founder and principal of Case Marketing, a specialized writing firm that composes MBA case studies for business schools. Her MBA case studies have been published by Pearson and are read by business school students all over the world.

With over 20 years combined experience in marketing, brand management, and writing, Lowey is the force behind the From an Idea to…, a movement that introduces business and entrepreneurship to children. Lowey received her MBA from the Tuck School of Business at Dartmouth and her BA from Hamilton College where she played varsity softball and women’s rugby. When she’s not writing, you can find her throwing a ball, shooting hoops, or along the shores of Lake Michigan with her husband, three children, and two big goofy dogs who like to climb trees. Look for her online at loweysichol.com.

Praise:

“Inspirational Fare.”  – Kirkus Reviews

“This enjoyable informational text is a great purchase for schools.” – School Library Journal

“Inspiring, honest and interesting. From an Idea to… books are the kind of books that create young entrepreneurs and inventors. It clearly illustrates the road to success, the good and the bad. Kids will be inspired to believe that anything is truly possible. They will also learn that things will not just be handed to them. Rather things they really want will take work, will be earned and that in the end all that hard work and perseverance will pay off! I love this series SO much!” – Mrs. Mommy Book Nerd Book Reviews

“There was much to love about this book! While there are books that are in the “Who was/ What was” series, this series is a wonderful concept in bringing biographies and business thinking together. … With simple language, a manner of story telling approach almost, the author introduces concepts of grass-root marketing , patents, market research and innovation.” – StackingBooks.com

“Young readers, especially those who have an entrepreneur spirit, will enjoy reading.” – Kristi’s Book Nook

“This is a fun, informative series that introduces young readers to the world of business, entrepreneurship, and marketing through easily understood and nicely presented concepts and the exciting histories of some of the biggest companies in the world.” – Word Spelunking Blog

”If you have nonfiction readers that have an interest in how business or brands work, stick a toe into the water and put a few of these into your collection.” – Mom Read It blog

“A fast and informative read, From an Idea to Nike would be a great fit for middle-graders who are interested in Nike, biographies, business, and pop culture. Even kids marginally interested in any of these topics will likely find the book to be accessible and engaging.” – Glass of Wine, Glass of Milk blog

“Nonfiction can be so fascinating. I really enjoyed this one (From an Idea to LEGO) and would recommend it to just about anyone and everyone…. This book goes beyond that simple story of how it came to be. It also includes plenty of informational text that focuses on business and economics.” – Becky’s Book Blog

“I learned a lot about businesses and marketing from these books but it was in a FUN way! I love books where you can learn in a fun way.” – Studio B on YouTube

“With From an Idea to… Lowey Bundy Sichol has brought all her years of experience writing case studies and text material for the world’s biggest selling MBA marketing textbook, Marketing Management, to bring to life business for an entirely different audience – kids!  Lowey knows what makes companies tick and how they became successful and she shares those lessons in a fun and engaging way to little budding entrepreneurs and our next generation of business leaders.  Lowey makes learning about the potentially complex world business informative easy and enjoyable for kids.” – Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College

“Lowey’s research is impressive and her clear, engaging style perfectly explains to young readers the stories of these companies. She describes the creative process as well as the business principles involved in the creation of America’s most successful companies. Her “Fun Facts” and the abundant illustrations will further engage readers. From an Idea to… will be a welcome, enjoyable addition to books on business for young people, and will also serve to inspire the nation’s budding entrepreneurs and future business leaders.” – Cynthia Richey, 2013 recipient of the Distinguished Service Award, from the Association for Library Service to Children (ALSC)

Review and Teachers’ Tools for Navigation: This series will be perfect to add to nonfiction collections for teachers of middle grade readers! Fans of the “big head” biographies will really love this new series that focuses on businesses and their successes in the same informative and entertaining way. These books will definitely influence our future entrepreneurs and has a great focus on STEAM and business ed. A must purchase for classroom, school, and public libraries!

One way that I see this book being used in the classroom is lit circles/book clubs because students could be grouped to read one of the books in the series then create a presentation to share what they learned about the company.

Discussion Questions: 

  • What do all four companies have in common when it comes to becoming successful?
  • What do all four founders have in common when it comes to founding a successful company?
  • How did ____ change the industry they are part of?

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**Thank you to Media Masters Publicity for providing copies for review!**

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